Walking the Talk

Burgerville, an American fast food chain, use locally produced ingredients, source energy using renewable alternatives, recycle their waste and have recently begun providing nutritional information on customer receipts. These are just some of the initiatives they have implemented to realise their sustainability values.

Jack Graves, Chief Cultural Officer, discusses here how they differentiate themselves from their large competitors and bring their mission to “serve with love” to life for their employees and customers.

In this interview, Mazda’s Don Romano President of Mazda Canada Inc., discusses the importance of the “zoom zoom” marketing campaign to their internal culture and external communications. The interview is a podcast from The Brand Show and so it has a strong branding focus, but it also has some great insights into the significance of consistent cultural messages both for the customer and employee.

http://www.thebrandshow.com/2010/02/mazda-zooms-down-road-less-traveled.html