Archive for the ‘Best Practices’ Category

Customer-centric: Volcano led to new communication channels

The recent disruption of air travel caused by the Icelandic volcano created opportunities for airlines to communicate with customers in new ways using social media. Traditional avenues such as call centres and websites could not meet demand nor get up-to-the-minute details out to customers quickly. Find out which airlines led the way in keeping their customers informed as events occurred.

Customer-Centric: DaVita's values-based transformation

DaVita’s CEO, Kent Thiry, took on the leadership role when the company was being sued by shareholders, staff turnover was high and financially they were heading for bankruptcy. A turnaround was desperately needed and Thiry saw culture as key in achieving this. Find out how he went about it in this interview.

Google's organizational culture philosophy

Posted in: Best Practices.

Google’s organizational culture is often thought of as having the right ingredients.  So, just what are some of the behaviours, systems and symbols in this famous cultural formula?

The following articles provide some tangible examples of their approach.