Waste Management is aiming to transform their business from disposing waste via landfill sites to “extracting value from waste” to help the environment. Reflecting the characteristics of a Greater-Good culture, CEO David P. Steiner believes that he can help the environment and produce profit for shareholders, rather than believing that a choice needs to be made between the two. An example of one of their environmental initiatives is the configuration of a landfill site into a biofuel gas plant which they use to power over half of their fleet, (click here for more information).
Steiner states in this article that the most important aspect of his job is to change the culture. The article captures some of his personal learnings about the messages he sends as a leader. Interestingly, engaging 45,000 employees was not an issue, and neither was marketing their offer to customers, as Steiner notes that both groups were already on board.
