In this interview, Mazda’s Don Romano President of Mazda Canada Inc., discusses the importance of the “zoom zoom” marketing campaign to their internal culture and external communications. The interview is a podcast from The Brand Show and so it has a strong branding focus, but it also has some great insights into the significance of consistent cultural messages both for the customer and employee.
http://www.thebrandshow.com/2010/02/mazda-zooms-down-road-less-traveled.html
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